Petra Jordan
Singer-Songwriter · Producer · Songwriting Coach & Artist Developer
Guiding artists through songwriting craft and artist development.
Artistic Work & Creative Journey
Rooted in long-term creative exploration, careful listening, and lived experience, Petra’s artistic journey began at 15 and has carried her from her first demo in 2001 to stages and studios across Europe and the USA. Slovak-born and now based in the Netherlands, she works as a singer-songwriter, pianist, and producer, with released work including The Other Side (2011), Surrender (EP, 2021), and Skin Hungry (2025), alongside a wide catalogue of songs shared independently. Her songwriting has gained international recognition, and collaboration with Brussels-based singer-songwriter and producer Bai Kamara Jr. has been a formative part of her creative path.
Alongside her own songwriting and recording work, Petra has sought out international learning and performance experiences, including a songwriting retreat in California with Judy Stakee (the talent development engine behind Sheryl Crow, Jewel, and Gavin DeGraw) or a jazz course in London earlier in her career. In 2018, she also undertook an independent open mic tour across the United States, performing her own songs and gaining first-hand experience of building connection with audiences from the ground up.
To learn more about her artist work, visit petrajordanmusic.com.
Teaching, Courses & Workshops
After returning from the US, she created the Essential Songwriting Course (ESC) and has delivered workshops based on it at Abbey Road Institute Amsterdam, Haarlem Conservatory, SAE, and Max Guitar (Den Haag). She continues to teach lyrics workshops at Abbey Road Institute Amsterdam. These subjects—combined with her experience as a performer and songwriter—form the foundation of her individual coaching.
Petra also works as a Student Advisor at Abbey Road Institute Amsterdam—a leading music production school—supporting applicants through the application process and working within a broad network of sound engineers and producers.
Individual Coaching, Production & Artist Development
In her one-on-one work, she blends songwriting coaching, music production, and artist development. In 2025, she produced the debut EP of Kristof Vesely and continues supporting aspiring artists and songwriters in refining songs, recordings, and overall artistic direction.
Approach & Values
What defines Petra’s approach is deep respect for the individual creative process. She does not impose a vision but helps artists uncover, trust, and refine what is uniquely theirs. Craft, structure, and production serve as supportive tools—not rules that override instinct or personal truth.
Through Message of the Song, Petra works with aspiring artists at different stages of their journey who want to grow with intention: to write stronger songs, deepen their understanding of their creative voice, and—if they choose—step into their identity as recording artists.
Ready to Begin?
Whether you’re at the beginning of your journey or feeling stuck further down the road, this space is for you. Book a free 30-minute Intro Session and let’s explore where your creativity wants to flow.